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Video Digital Marketing


Video digital marketing for SEO is very big in 2020 in the realm of search engine optimization (SEO). First off don’t forget to create videos and submit them to YouTube,Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh, and Mega video. Be sure to make each video at least slightly different. The major search engines such as Google, Yahoo, Bing, and Duckduckgo.com really don’t want you to post duplicate content. It’s either highly frowned upon or even Penalized. Check out Google console to see any penalties enforced by Google. You’ll also see keywords that don’t show their origin in Google Analytics in Google console. Make the video descriptions relevant with keywords that you’ve researched on Google Ad planner for traffic volume, and keyword competition.

The Web 3.0

The internet or web 3.0 is still huge albeit the term was coined a while ago. This is that the internet will be semantically or big data driven from now on. Google even uses latent semantic indexing to cross reference web pages and semantically rank them. That’s why it’s crucial to canonize your website pages especially the home page. Make sure your main URL is the same URL throughout the website information architecture.

Web 3.0 was termed by John Markoff of the New York Times in 2006. It refers to the third generation of internet-based services that all in all aggregate the smart or intelligent internet. It’s web based services that compose of the intelligent web. Those using big data are an example, using intelligent analytics reports, Google trends, Advanced advertising mathematics, Google Ad planner, Ubersuggest, and more.

Google introduced Rank Brain which we’re still only even beginning to understand in 2020. It came out five years ago. Rank Brain is Google’s AI that uses machine learning to rank web pages with latent semantic indexing mathematical models, then latent diriclay, and after that dirrivitive allocation.

This can be derived from a list of things that we can’t assume. It could be co occurrence in web documents. This refers to distance between the keywords on the page itself. Google Ranks the importance of keywords in a search phrase. So if you search for “Super Mario Brothers” it will rank the keywords that should come up and give them a score based on abstractions and meanings that Google generates rather than the exact phrase which could return the wrong results without the semantic Rank Brain modeling (connectivity modeling). Citations and links on the web. This would be if there are a lot of pages about Mario, Luigi, Bowser, Princess, Toad, that link to the web page. It looks at linking in text, Bias to corpuses. This means that Google only cares about trusted sites linking in as opposed to all of the internet. Searcher click data corpi may be used.

So this means that if you can brainstorm keywords that are semantically on topic and use them in the web page, then semantically you have a better chance of showing up first as opposed to just sprinkling in the exact keywords into the article and making the article even sound bad or robotic/un human readable or even keyword stuffed (a big white hat SEO no no).

Where the website is pointing is important. If the site links to a Nintendo website often then this is factored into the semantic connectivity. Also, be sure to look at competitors pages or other sites that are ranking for this phrase and get keyword ideas for semantic connectivity or even keyword suggest tools.

Bidirectional Transformers for Language Understanding (BERT) is the latest addition to Google’s AI.

It touches one out of ten searches. It gives Google a better understanding of how language is utilized to help learn the context of single words inside of searches. It’s important to follow these algorithm changes in case they can be optimized for in the future, which will most likely be so.

Google’s John Mueller finally gave SEO’s hints for optimizing websites and web pages for BERT. BERT focuses on the relevance of the text on the website pages. SEO’s need to make sure that the pages aren’t random at all. Being relevant also means original content. BERT is trying to catch keyword spinning tools. Don’t just post the same old same old, which an auto spinner can spin and pass SEO copy scape tools. Your content won’t be as relevant as more thought out content, more detailed content, and more relevant content that has more depth, content research, on hands journalism, and SEO content correspondence to it.


How to Compare Broadband Offers

With so many UK providers offering multiple options, it can be really difficult to choose a broadband package that suits your requirements. Here are the main factors to consider when buying a home broadband solution.

Average Broadband Download Speed

Up until recently, broadband providers were able to just advertise their ‘Up to’ speed. However, recent regulation now means that they have to show the ‘Average speed’.

The average speed is defined as being the speed that at least 50% of customers get during peak time. The UK government communications regulator, Ofcom, defines peak time as being between the hour of 8pm – 10pm.

Despite the change, the actual speed that you will get will of course depend on a number of factors including:

The type of connection e.g. cable or fibre
How far your home is from the telephone exchange box
The area you live in
The time of day you are using the connection

Generally speaking, the faster the average speed, the more expensive the package will cost. Deciding on what speed you need is determined by what you are using it for.

If you just want to surf the internet and get the odd email then a standard broadband connection may suffice. On the other hand, if you are going to stream music and movies, play online gaming or have a family that uses multiple devices at the same time, then a much faster fibre connection is required.

You can always upgrade your broadband connection if you find it’s too slow but you may incur addition costs if you do this whilst in the middle of your contract period.

Type of Broadband Package

Broadband providers generally offer three types of package:

Broadband only
Broadband and phone
Broadband and phone with TV

As you generally require a phone connection to have broadband, there are only a few that will offer broadband only. When you compare broadband, you’ll find that most packages will automatically include a Wi-Fi router, line rental and some kind of call rate package.

A number of suppliers will also offer a TV bundle on top of the broadband and phone connection. This TV package can vary greatly among providers but usually involves some or all of the following:

The supply of a box that can record multiple hours of TV
The ability for the box to rewind and pause live TV
The ability to watch Freeview channels
The option to subscribe to premium channels such as Sky Sports, BT Sport or movies
The ability to watch catch-up TV and On-Demand programmes

Broadband contract length

Once you sign up to a broadband package, you will have a cooling off period during which time you can cancel. However, if you decide you no longer want the package or wish to switch to a new provider, then you may incur penalty fee charges for cancelling early,

Therefore, it’s important to ensure you are satisfied with the length of the contract you are signing up to and the terms within that contract.

Generally speaking broadband providers offer the following contract options:

12 Month Contract
18 Month Contract
24 Month Contract
No Contract

A no contract option is just that. You pay your fees month to month until you decide you don’t want it. However, a no contract option usually has increased per month cost compared to a longer contract period.

Broadband Set Up Cost

This is the up front cost that the provider charges you to set up the broadband connection and/or the cost of package and posting to get the equipment sent to your home.

Some providers do not charge any set up fee or will sometimes have offers to include the set up free of charge.

Monthly Cost

This is the ongoing monthly fee that you will be paying for your broadband connection.

After deciding all the factors above, you should narrow down your selection to a few packages that meet your requirements. You can then compare the additional features and benefits beyond the main selection criteria.

Extra things to consider are the cost of telephone calls, whether the package includes free weekend or evening calling, the channels available if you opt for a TV package, the functionality of the TV box and the parental controls offered with your broadband connection.


The Internet Is Being Misused Today

The paper and print era is finally dying out and it appears the internet is now setting the pace for global digitization. We bank on it, we study on it, we shop on it, we leisure on it, and apparently, we date on it too! But everybody today is too busy surfing to question its vicious nature and given that its leads strongly outweigh its cons, it’s not surprising at all. Even then, we can’t overlook the fact that the internet is, in fact, destroying the world, so slow that it’s almost transparent for us to see. So without much ruckus, let’s visit the top eight dangerous ways the internet is being misused today.

  1. Identity theft

If you’re reading this, I’m almost certain that you own an account on at least one social website. Basically, when you sign up for an account online, you are required to submit your personal information for identification purposes. But what happens if the platform is fake? What happens if the platform only exists to amass data from people all over the world for malicious reasons? The internet offers spammers and hackers a good opportunity to collect personal information and use it to their advantage. Those pictures you post online could be posted on porn sites, you could be a victim of blackmail, extortion for money, and the list goes on. And that’s not even the scary part. Other than the fact that you might be completely unaware of how your information is being misused online, it would take you forever to follow up on the case should you ever find out.

  1. Cyber bullying

The internet is flocking with millions of fake profiles that pose as valid users. The fact that everything is online makes it easy for insensitive internet abusers to anonymously threaten other gullible users. Cyber bullying has been a major issue for many years and many victims have ended up with psychological issues. Several cases of suicide have been reported, all owing to the cyber menace. All the teasing, insults, threats, harassment, lies, and rumors: it all never ends well.

  1. Piracy

There was a time when artists and media owners enjoyed the fruits of their hard work. Then people got indecently ‘smarter’ and piracy grew into a pattern. Today, thanks to the internet, people can shamelessly copy and download copyrighted material online, without pondering on the losses the owner is set to face. Even worse, black markets have now moved online and for just a few bucks, you can get your hands on almost anything. Bootlegging is the term nowadays. And for some reason, the larger population supports this form of ‘soft’ victimization. It’s like watching a mob snatch ice-cream from a little kid, and then joining the mob to have a taste, while the poor kid watches!

  1. Porn

Porn is one of the most despicable uses of the internet today. Kids are being exposed to sexual thoughts too early, thanks to the internet, and Lord knows young minds are ready and willing to learn. Sure, being a strict parent could work, but the results are not always that promising. Today, we are seeing 13-year olds updating statuses online about heartbreaks and break-ups and it’s all too confusing. Youngsters are unable to gauge the purity of sex and what they see in porn confuses them even further. Teenage pregnancies, abortions and emotional abuse are some of the upshots of this early exposure to the internet.

  1. Spamming

Email spamming is probably not new to you. You signed up for an account somewhere and now the emails just keep coming and honestly, they are really annoying. Junk emails are sent in bulk to numerous recipients at once and the process is often automated. Such spam emails consume large network bandwidth and slow down your network. They are also used by hackers to inject malware into other computers. You’ll get an enticing ad or file via email and once you open it, boom! You naively invite a virus into your hardware and your simple private life on the internet will never be the same again.

  1. Hacking

Passwords are crucial when it comes to internet use. Forgot to log out your account while leaving the cyber cafĂ©? Used an obvious password? Then you are to blame for the attack on your account. Internet use calls for extreme vigilance. The moment you expose a weakness in your system, hackers are always ready to pounce and believe me when I say, they will surely get you well. Imagine walking into the bank one morning and finding all your accounts fully drained. That’s as bad as the situation gets. And with the introduction of digital currency, hackers don’t even need to be robbers to siphon money from your account. They just need to access it online, via the internet.

  1. Fake advertisements

People today, especially teenagers, are passionate about making money working online. Who wouldn’t want to earn at the comfort of their home? The internet makes it easy for advertisers to hook up with potential workers and recruit them for work. But this is a perfect opportunity for fake advertisers to run ploys and get work done for free. Many online workers have had to deal with defiant clients and have ended up losing a lot of money and time. In other cases, advertisers ask for bank account details promising to directly wire advance payments. Workers who innocently give out such sensitive information often end up being victims of hacking and the cyber delinquents posing as advertisers always get away with it.

  1. Time squandering

The internet is meant to save us time by making global information easily accessible from anywhere. But ironically, the internet is the main reason why people today are idling around, doing nothing constructive by all means. The theory that human beings are easily manipulated strongly applies here. You are surfing the internet, looking for some urgent and important information. Then suddenly, an enticing ad pops up on your screen, probably an online game ad or even a shopping ad. Forgetting what you were doing, you naively click on the ad and the inept navigation begins. Before you even realize it, two hours have passed and you have accomplished absolutely nothing. And when you settle down to continue with your work, you can’t because the thrill is already gone and everything now seems too boring. Sound familiar?

Human is to err, and if we are not perfect, then everything manmade can consequently never be perfect. But the trick lies on how we decide to use these inventions. The internet has undoubtedly revolutionized the world and with the better communication it has empowered, we can only expect greater things. We must, however, be alert for all these teething troubles that are killing us slowly, day by day. Refrain from visiting suspicious websites, keep your personal information private and passwords safe, and above all, parents and guardians need to be more careful of what their children access on the internet before we have a sexual catastrophe on our hands.

Secure Your Internet and Wi-Fi

I have touched on this in past articles. Now there are Smart speakers with Alexa, Siri and Google built in I thought I would give you some suggestions on how you can protect and secure yourself.

It is important to recognize that all your smart appliances must go through some type of router before getting to your device. The router will then allow you to connect either through hard wire or Wi-Fi. Hard wire would be faster and more secure; however, Wi-Fi is easier and found in more devices. In either case make sure that your router has a strong password that you created. Make sure that you have the highest-level security for your Wi-Fi such as WPA/WPA2. Also, if your router is more than 5 years old you should consider replacing it with a new modern router. This will ensure that you are using the latest hardware and software security.

Smart speakers are appearing in homes everywhere, they were the highest selling in Amazon this past Christmas season. They are good at playing your favorite music and getting better all the time at following your commands. They can control your alarm system and lock and unlock your front door. Before you allow Alexa, Siri or Google to unlock your front door, ask yourself how secure are they. Can they differentiate your voice form the voice of a stranger? What if you left your house and a stranger came to your front door and said “Unlock the Door” would it unlock? Voice recognition is getting better every day, so test your device before trusting it.

Are smart TV’s tracking what you watch? The answer is yes, they can. I have written another article that explains how they do this and more important how you can stop it.

Do you have cameras inside your house? Many of us do. Ask yourself are they secure and how do I prevent them from being taken over by some smart actor. That could put you into a very embarrassing situation.

It is important to carefully investigate every new smart device that you purchase to determine how it works and what data it collects about you. Then secure that device within your home network. If you are not sure about a particular device disconnect it from your home network. Remember, most every device that you have in your home has to go through your router, secure it!

George Uliano is a security professional with years of law enforcement and security experience. He earned a Bachelors Degree in Criminal Justice and Business graduating with honors. George holds three U.S. patents on different locking principles. This combination gives George and His Company Locking Systems International Inc the unique ability to provide its customers with the correct security at an affordable price.


Choosing An Internet Provider

There are so many businesses and individuals today who rely on the internet fully for their day to day running. Without fast and reliable internet it can become very frustrating to get things done on time. Technology has taken over and with the right connectivity, everything works in harmony seamlessly. But then to enjoy this kind of running you must ensure that you have the best internet provider by your side. The providers increase by the day, but when you know what aspects matter most when it comes to internet connectivity, then you will be able to choose a provider who will never let you down or compromise your business for that matter.

Data caps – There are internet providers out there who may have caps when it comes to how much data you are allowed to download say on a monthly basis. They may not be the best, especially if you rely largely on internet because then there are things you may not be able to achieve. Be careful when choosing a provider so you do not end up with limits that do not work in your favor.

Speed – Downloading is inevitable and you want to make sure that you can do this fast. Find out what speeds the company offers and compare that to your immediate connection needs. The speeds can be over DSL or cable and each has its advantages and disadvantages; know your options so you can make the right decision you find most reliant on any given day and time.

Internet plans – Different internet users have different needs and a good internet provider will offer varying plans to match the needs of every kind of user. Of course the plan you choose can determine bandwidth size, hence it is important that you clearly know what your company or individual needs are so you can select a plan that serves you need effectively. Ensure also that you can easily upgrade to another plan as soon as the need arises without trouble.

The fees – Apart from prices per MBPS, find out what is required for you to have the internet installed because there are providers who give you the necessary equipment and other might require you to rent or buy a router or modem. Some have late payment fees and relocation fees while others don’t. It is important that you find out everything there is to the fees before signing your contract with the internet provider. It is better to pay with full knowledge than come to find out about hidden charges later which can be frustrating.

Add-ons – Add-ons like antivirus software can prove to be very helpful, but remember that some providers may end up charging you for them as well. Consider how important it is to have them and then check whether they are offered free with your plan or you have to pay for them. There is really no reason why you should pay for add-ons that you can find and enjoy free of charge.